Authenticity and Impact, Delivering What Audiences Want

When audiences see care, they feel seen, according to a new study from Caring Across Generations and the Norman Lear Center’s Media Impact Project.  “This is What Art is Supposed to Do: How a Caregiving Storyline on This is Us Helped Audiences Feel Seen” shows that not only does authentic care representation resonate, but it also reveals some of the ways our onscreen stories can and do shift general attitudes and norms.  Using the study as a springboard, this conversation will reflect on what findings like these mean for creators and decision-makers who have embraced the responsibility of storytelling for change-making.

Panelists

• Moderator: Lydia Storie, Director of Culture Change, Caring Across Generations

• Rachel E. Cooke, Vice President of Impact, 1Community

• Kate Folb, Director, Hollywood Health & Society
• Erica L. Rosenthal, Ph.D., Director of Research, Norman Lear Center Media Impact Project
• Liz Sargent, Filmmaker, Take Me Home
• Ameet Shukla – Head of Content, 1Community