A New Climate Narrative: Overcoming Doom-and-Gloom by Inspiring Action

Research from the USC Norman Lear Center and Good Energy shows entertainment audiences crave content that both reflects their eco-anxieties and subverts traditional doom-and-gloom narratives. The Lear Center will share data on the relative absence of climate content, and over-abundance of single-use plastics, in entertainment. Good Energy, a story-first consultancy named “Hollywood’s climate advisor” by the New York Times, will discuss the need for stories that illustrate the human side of climate change. Farhoud Meybodi, director of Earthbound, will speak to the power of innovative solutions. Earthbound explores  the inspirational story of Nzambi Matee, a Kenyan entrepreneur who is creating bricks out of plastic waste.


  • Erica Lynn Rosenthal, Director of Research, USC Norman Lear Center
  • Farhoud Meybodi, Founder, Ritual Arts
  • Jonathan Mallow, Director and Executive Producer, TED Ideas Studio
  • Anna Jane Joyner, Founder & CEO, Good Energy
  • Moderator: Erin Williams, Chief Field Building Officer, The Center for Cultural Power


Jan 19 2024


1:30 pm - 2:30 pm