As audiences become harder to reach and competition for attention intensifies, brands and entertainment companies are reimagining how they create and collaborate. From premium streaming series and blockbuster films to live experiences and cultural tentpoles, strategic partnerships have evolved far beyond traditional product placement. Join Ankler Media’s Natalie Jarvey, author of Like & Subscribe, for a conversation with MediaPlacement CEO Britt Johnson, Netflix’s Magno Herran, VP of Global Brand & Partnership Marketing, and SharkNinja’s Laura Dyer, SVP of Global Marketing, exploring how premium brands, studios, platforms, and agencies are developing more sophisticated integration models to shape the next era of entertainment partnerships.
Speakers:
- Britt Johnson, CEO, MediaPlacement
- Magno Herran, VP of Global Brand & Partnership Marketing
- Natalie Jarvey, Writer, Ankler Media’s Like & Subscribe
- Laura Dyer, SVP of Global Marketing, SharkNinja