Call it “Branded Content” or “Branded Entertainment” – no matter the label, the landscape is shifting fast as brands navigate premium distribution and a rapidly evolving entertainment ecosystem shaped by AI and Hollywood media mega-mergers.
This panel brings together leaders at the forefront of next-generation brand partnerships, new business models, and breakthrough creative deals. Together, they’ll unpack best practices in brand storytelling, how to navigate what’s coming next in a rapidly evolving marketplace, and what it really takes to collaborate with brands without compromising creativity. Panelists will also share a behind-the-scenes look at their headline-making campaigns from 2025 and what’s on the horizon for 2026.
Presented by Passion Point Collective
Speakers:
- Marcus Peterzell, CEO, Passion Point Collective (Award-Winning Brand Film & Entertainment Marketing Agency)
- Ben Proudfoot, Two-Time Oscar Winner & CEO, Breakwater Studios
- Ramon Soto, Senior Vice President, Chief Marketing & Communications Officer, Northwell Health; President, Northwell Studios
- Farra Kober, Emmy Award–Winning Storyteller & VP, Content Studio, BBC StoryWorks