Creators Aren’t Your Vendors: How to Partner With Creators the Right Way

As brands, institutions, and philanthropies rush to work with creators, many are still misunderstanding the creator community – and, in the process, missing the real opportunity. This conversation will unpack what organizations are getting wrong about how creators work, what creators actually value, and how power, trust, and authorship are shifting in the creator economy. Looking ahead, the panel will explore what a more sustainable, creator-led future could look like – and who needs to change for it to happen.

Speakers:

• W. Kamau Bell, Emmy & Peabody Award-winning TV host, filmmaker, and comedian
• Zaki Barzinji, Director, Building Bridges Program, Doris Duke Foundation
• Shaina Zafar, Executive at the Next Gen Practice at UTA Marketing