Impact investment in media is moving beyond intuition. This session highlights hard data and evaluations of entertainment media with measurable social outcomes at scale. Featuring insights from the US and the Global South, it shows how evidence and creator credibility can turn stories into investable opportunities with real-world returns.
Moderator: Felipe Estefan, CEO of Curiosity Capital
Speakers:
- Johanna Blakley, Managing Director at the Norman Lear Center, at the University of Southern California.
- Victor Hugo Orozco Olvera, Program Lead for World Bank Narrating Behavior Change
- Cecilia W’emedi, Senior Project Manager, International Programs, Women in Film (WIF)
- T. Oluwaseyi, Research Consultant, The World Bank