A new model is taking hold in documentary filmmaking — one where brands fund prestige, journalistically rigorous work without compromising it. The result is films that earn world premieres at Tribeca and beyond. This panel brings together directors behind three brand-supported Tribeca docs & series — The Price of Milk (Oatly), Grandmasters (Chess.com), and Full Circle: The First All-Black Everest Ascent (REI) — to dig into how these collaborations actually work, where the lines are, and why editorial independence isn’t just an ethical choice. It’s what makes the work worth watching – and worth funding.
A group of Tribeca-selected directors and brand partners for a conversation around the brand storytelling model
Moderator: Angela Matusik, Founder, A.M. Stories & Editor in Chief
Speakers:
- Nicholas Bruckman, Founder, People’s Television, Inc., & Director, The Price of Milk
- Sara Fletcher, VP Corporate Affairs North America, Oatly
- Justice A. Whitaker, Co-Director, Full Circle: The First All-Black Everest Ascent
- Amy Slotnik, Senior Vice President, Passion Point Collective