The Class & Daveed Diggs: Driving Change that Outlasts the Credits

Drawing on the award-winning national impact campaign launched alongside The Class PBS series, this panel explores key lessons learned from navigating an unpredictable political and funding landscape, leveraging artist influence, and building authentic momentum and engagement through social media on a limited budget. From a portrait of a pandemic-era school year into a call to action for more counselors to support today’s students, this session will illuminate how storytelling, strategy, and community engagement can work together to drive change.

Moderator: Heather Mason, Founder & CEO The Impact Lounge

Speakers:

• Daveed Diggs, Executive Producer
• Jaye and Adam Fenderson, Directors & Producers
• Daniel Kaplan, Digital Marketing Strategist